Science Of Persuasion,why we say yes or no to someone

Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.

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Jose Mujica: The world's 'poorest' president

It's a common grumble that politicians' lifestyles are far removed from those of their electorate. Not so in Uruguay. Meet the president - who lives on a ramshackle farm and gives away most of his pay.

Laundry is strung outside the house. The water comes from a well in a yard, overgrown with weeds. Only two police officers and Manuela, a three-legged dog, keep watch outside.

This is the residence of the president of Uruguay, Jose Mujica, whose lifestyle clearly differs sharply from that of most other world leaders.

President Mujica has shunned the luxurious house that the Uruguayan state provides for its leaders and opted to stay at his wife's farmhouse, off a dirt road outside the capital, Montevideo.

The president and his wife work the land themselves, growing flowers.

This austere lifestyle - and the fact that Mujica donates about 90% of his monthly salary, equivalent to $12,000 (£7,500), to charity - has led him to be labelled the poorest president in the world.
bbc.co.uk